About Mayfair This district has an amazing similarity to its name and origin. The annual fair held in the area each May (hence May-Fair) until the 1760s when the residents objected to the fair on the grounds that it lowered the neighbourhood’s reputation. Now one of London’s wealthiest districts (rivalling Belgravia), it is here you will find the elegant mansions and tranquil green squares of the rich and famous. Bond Street is equally well known for commercial ties. In expensive clothing, jewellery, art and antiques. But also in the way of one of London’s most famous auction houses, such as Sotherby’s, Christie’s and Phillips. Mayfair is sometimes also caught under the broad band of the West End label.